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Cushman & Wakefield alternative · Metro Detroit commercial real estate
ICON vs Cushman & Wakefield. A fair look, side by side.
Comparing Cushman & Wakefield with other commercial real estate brokers in Metro Detroit? Here is what each firm does, where its office is, and who each one fits best, taken from their own public websites.
§ 01Who they are
About Cushman & Wakefield.
A global firm whose Southfield office offers agency leasing, tenant representation, capital markets (investment sales), valuation and project services in Metro Detroit. Its Metro Detroit office is at 27777 Franklin Road, Southfield, MI 48034.
On its website it describes itself this way: Company-wide: 53,000 professionals in 60 countries and '$10.3 billion 2025 Revenue' (no Detroit-specific figures).
From cushmanwakefield.com (opens in a new tab), checked 2026-10-30. Prices, people and terms change, so check with Cushman & Wakefield before you decide.
§ 02Side by side
ICON and Cushman & Wakefield, compared.
"Not published" means we looked on their website and did not find it. We did not call for quotes.
| Topic | ICON Commercial Experts | Cushman & Wakefield |
|---|---|---|
| Who they are | A 4-person commercial team, the commercial division of ICON Realty Experts, a licensed Michigan brokerage. | A global firm whose Southfield office offers agency leasing, tenant representation, capital markets (investment sales), valuation and project services in Metro Detroit. |
| Metro Detroit office | 33483 Woodward Ave, Birmingham, MI 48009 | 27777 Franklin Road, Southfield, MI 48034 |
| Size | Four people: Joseph Jazrawi, Dylan Jajo, Jerry Nahhas and Fanar Ayar. You deal with them directly. | Company-wide: 53,000 professionals in 60 countries and '$10.3 billion 2025 Revenue' (no Detroit-specific figures). |
| Services | Investment Sales, Landlord Representation & Leasing, Tenant Representation, Business Acquisitions & Sales, Development & Land. | Agency leasing, Tenant representation, Capital markets, Asset services, Project and development services, Valuation and advisory (incl. business valuation). |
| Property types | Retail, Office, Industrial, Multifamily, Land / Build-to-Suit, Business for Sale, Restaurant / QSR, Car Wash. | Industrial / logistics, Office, Retail, Multifamily, Land, Healthcare, Life sciences, Data centers. |
| Markets | Wayne, Oakland and Macomb counties: 31 cities, from Birmingham to Rockwood. | Detroit and surrounding area (Birmingham, Warren and Wixom named as examples), Grand Rapids office nearby, Global platform. |
| Investment sales | Off-market retail centers, industrial, multifamily, car washes and QSRs, underwritten with the cap rate, NOI and pro forma. | Capital Markets is listed; no Detroit-specific detail on the page checked. |
| Leasing and tenant rep | Landlord leasing (including pre-leasing new construction) and tenant searches with comps and offers. | Agency leasing listed as a core service. |
| Business sales | Yes. Operating businesses on their own or with the real estate. | Not published (offers business valuation, not business sales) |
| Listings with the numbers | Yes. Every offering page leads with its numbers: the price, and the NOI and cap rate for income property. Off-market addresses follow an NDA. | Public property search: sale listings show an asking price on some and 'Contact us for pricing' on others; no cap rate or NOI in the search results checked. |
| Off-market deals | Yes. An off-market list gets deals before they go public. | Not published |
| Published fees | Not published. Ask Joseph on 586-331-6211. | Not published |
| Local or national | Local independent, based in Birmingham. Part of the ICON family with ICON Residential and M1 Title Agency. | National firm with a Detroit office (in Southfield) |
§ 03Who fits where
Who each one fits best.
Cushman & Wakefield
Corporate occupiers and institutional owners who want global reach, agency leasing and capital markets coverage from a national firm.
§ 04Questions
ICON vs Cushman & Wakefield: questions.
What is the difference between ICON Commercial Experts and Cushman & Wakefield?
Cushman & Wakefield: A global firm whose Southfield office offers agency leasing, tenant representation, capital markets (investment sales), valuation and project services in Metro Detroit. ICON is a four-person Birmingham team that sells, leases and underwrites commercial property across Wayne, Oakland and Macomb counties and shows the price, NOI and cap rate on every offering.
Is ICON a good Cushman & Wakefield alternative in Metro Detroit?
If you want one small local team, a direct line to the person running your deal and the numbers up front, yes. Corporate occupiers and institutional owners who want global reach, agency leasing and capital markets coverage from a national firm. Talk to both before you decide.
Does ICON sell businesses as well as buildings?
Yes. We sell operating businesses on their own or together with the real estate. Business acquisitions and sales.
Where does this comparison come from?
From Cushman & Wakefield's own public website (cushmanwakefield.com), checked 2026-10-30. We did not call for quotes. "Not published" means we looked and did not find it. Prices, people and terms change, so check with each firm.