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Signature Associates alternative · Metro Detroit commercial real estate
ICON vs Signature Associates. A fair look, side by side.
Comparing Signature Associates with other commercial real estate brokers in Metro Detroit? Here is what each firm does, where its office is, and who each one fits best, taken from their own public websites.
§ 01Who they are
About Signature Associates.
A full-service regional brokerage that leases and sells office, industrial, retail, medical and land properties and manages buildings for owners. Its Metro Detroit office is at One Towne Square, Suite 1200, Southfield, MI 48076. Founded 1989.
On its website it describes itself this way: Over 130 employees; eight regional offices in Michigan and Northwest Ohio; 'over three decades of proven success'; says it has completed more industrial leases than any other brokerage firm.
From signatureassociates.com (opens in a new tab), checked 2026-10-30. Prices, people and terms change, so check with Signature Associates before you decide.
§ 02Side by side
ICON and Signature Associates, compared.
"Not published" means we looked on their website and did not find it. We did not call for quotes.
| Topic | ICON Commercial Experts | Signature Associates |
|---|---|---|
| Who they are | A 4-person commercial team, the commercial division of ICON Realty Experts, a licensed Michigan brokerage. | A full-service regional brokerage that leases and sells office, industrial, retail, medical and land properties and manages buildings for owners. |
| Metro Detroit office | 33483 Woodward Ave, Birmingham, MI 48009 | One Towne Square, Suite 1200, Southfield, MI 48076 |
| Size | Four people: Joseph Jazrawi, Dylan Jajo, Jerry Nahhas and Fanar Ayar. You deal with them directly. | Over 130 employees; eight regional offices in Michigan and Northwest Ohio; 'over three decades of proven success'; says it has completed more industrial leases than any other brokerage firm. |
| Services | Investment Sales, Landlord Representation & Leasing, Tenant Representation, Business Acquisitions & Sales, Development & Land. | Brokerage (sales and leasing), Tenant representation, Investment sales, Property and asset management, Maintenance services, Advisory services, Research, Corporate services, Project management. |
| Property types | Retail, Office, Industrial, Multifamily, Land / Build-to-Suit, Business for Sale, Restaurant / QSR, Car Wash. | Industrial / hi-tech, Office, Medical, Retail, Land, Build-to-suit, Mixed-use. |
| Markets | Wayne, Oakland and Macomb counties: 31 cities, from Birmingham to Rockwood. | Southfield / Metro Detroit, Detroit, Lansing, West Michigan (Grand Rapids, Kalamazoo, Muskegon, Holland), Toledo / Northwest Ohio. |
| Investment sales | Off-market retail centers, industrial, multifamily, car washes and QSRs, underwritten with the cap rate, NOI and pro forma. | Investment Division since 1995; says its investment team helps buyers and sellers with market research, valuation, marketing materials, financial advice and positioning. |
| Leasing and tenant rep | Landlord leasing (including pre-leasing new construction) and tenant searches with comps and offers. | Leases office, industrial, retail and medical space; says it has 'completed more industrial leases than any other brokerage firm.' |
| Business sales | Yes. Operating businesses on their own or with the real estate. | Not published |
| Listings with the numbers | Yes. Every offering page leads with its numbers: the price, and the NOI and cap rate for income property. Off-market addresses follow an NDA. | Search Properties page loads listings from the CPIX/Resimplifi exchange. In those listing summaries an asking price or lease rate shows where the broker enters one ('Negotiable' otherwise); no cap rate in the summary view. |
| Off-market deals | Yes. An off-market list gets deals before they go public. | Not published |
| Published fees | Not published. Ask Joseph on 586-331-6211. | Not published |
| Local or national | Local independent, based in Birmingham. Part of the ICON family with ICON Residential and M1 Title Agency. | Local independent (regional firm; member of TCN Worldwide) |
§ 03Who fits where
Who each one fits best.
Signature Associates
Owners, landlords and occupiers who want a large regional team with deep industrial and office leasing coverage across Michigan and Northwest Ohio, plus in-house property management.
§ 04Questions
ICON vs Signature Associates: questions.
What is the difference between ICON Commercial Experts and Signature Associates?
Signature Associates: A full-service regional brokerage that leases and sells office, industrial, retail, medical and land properties and manages buildings for owners. ICON is a four-person Birmingham team that sells, leases and underwrites commercial property across Wayne, Oakland and Macomb counties and shows the price, NOI and cap rate on every offering.
Is ICON a good Signature Associates alternative in Metro Detroit?
If you want one small local team, a direct line to the person running your deal and the numbers up front, yes. Owners, landlords and occupiers who want a large regional team with deep industrial and office leasing coverage across Michigan and Northwest Ohio, plus in-house property management. Talk to both before you decide.
Does ICON sell businesses as well as buildings?
Yes. We sell operating businesses on their own or together with the real estate. Business acquisitions and sales.
Where does this comparison come from?
From Signature Associates's own public website (signatureassociates.com), checked 2026-10-30. We did not call for quotes. "Not published" means we looked and did not find it. Prices, people and terms change, so check with each firm.