Insite Commercial alternative · Metro Detroit commercial real estate
ICON vs Insite Commercial. A fair look, side by side.
Comparing Insite Commercial with other commercial real estate brokers in Metro Detroit? Here is what each firm does, where its office is, and who each one fits best, taken from their own public websites.
§ 01Who they are
About Insite Commercial.
A western Oakland County brokerage handling sales, leasing, investment sales, sale-leasebacks and property management across Metro Detroit and beyond. Its Metro Detroit office is at 2019 Township Drive, Suite 104, Commerce Township, MI 48390. Founded 2001.
On its website it describes itself this way: No team size or deal volume stated; team page lists nine people.
From insitecommercial.com (opens in a new tab), checked 2026-10-30. Prices, people and terms change, so check with Insite Commercial before you decide.
§ 02Side by side
ICON and Insite Commercial, compared.
"Not published" means we looked on their website and did not find it. We did not call for quotes.
| Topic | ICON Commercial Experts | Insite Commercial |
|---|---|---|
| Who they are | A 4-person commercial team, the commercial division of ICON Realty Experts, a licensed Michigan brokerage. | A western Oakland County brokerage handling sales, leasing, investment sales, sale-leasebacks and property management across Metro Detroit and beyond. |
| Metro Detroit office | 33483 Woodward Ave, Birmingham, MI 48009 | 2019 Township Drive, Suite 104, Commerce Township, MI 48390 |
| Size | Four people: Joseph Jazrawi, Dylan Jajo, Jerry Nahhas and Fanar Ayar. You deal with them directly. | No team size or deal volume stated; team page lists nine people. |
| Services | Investment Sales, Landlord Representation & Leasing, Tenant Representation, Business Acquisitions & Sales, Development & Land. | Acquisitions / dispositions, Investment sales (incl. 1031 exchanges), Market research and valuation, Tenant and landlord representation, Property management, Consultation and strategic planning, Sale-leaseback, Healthcare real estate services, Aviation services (aerial photos and tours from its own helicopter). |
| Property types | Retail, Office, Industrial, Multifamily, Land / Build-to-Suit, Business for Sale, Restaurant / QSR, Car Wash. | Office, Industrial, Retail, Hospitality, Vacant land, Other. |
| Markets | Wayne, Oakland and Macomb counties: 31 cities, from Birmingham to Rockwood. | Metro Detroit 'and beyond', Western Oakland County, Michigan. |
| Investment sales | Off-market retail centers, industrial, multifamily, car washes and QSRs, underwritten with the cap rate, NOI and pro forma. | Helps clients find Michigan investments that match their goals and supports property sales, including 1031 exchanges. |
| Leasing and tenant rep | Landlord leasing (including pre-leasing new construction) and tenant searches with comps and offers. | Tenant and landlord representation, including lease negotiation, marketing and tenant matching. |
| Business sales | Yes. Operating businesses on their own or with the real estate. | Not published |
| Listings with the numbers | Yes. Every offering page leads with its numbers: the price, and the NOI and cap rate for income property. Off-market addresses follow an NDA. | Homepage featured listings show property type and location without price or cap rate; the full property search loads dynamically. |
| Off-market deals | Yes. An off-market list gets deals before they go public. | Only in a client testimonial (finding options 'on and off market'); no off-market service described. |
| Published fees | Not published. Ask Joseph on 586-331-6211. | Not published |
| Local or national | Local independent, based in Birmingham. Part of the ICON family with ICON Residential and M1 Title Agency. | Local independent |
§ 03Who fits where
Who each one fits best.
Insite Commercial
Owners and users in western Oakland County and nearby who want a smaller, hands-on brokerage that also manages property.
§ 04Questions
ICON vs Insite Commercial: questions.
What is the difference between ICON Commercial Experts and Insite Commercial?
Insite Commercial: A western Oakland County brokerage handling sales, leasing, investment sales, sale-leasebacks and property management across Metro Detroit and beyond. ICON is a four-person Birmingham team that sells, leases and underwrites commercial property across Wayne, Oakland and Macomb counties and shows the price, NOI and cap rate on every offering.
Is ICON a good Insite Commercial alternative in Metro Detroit?
If you want one small local team, a direct line to the person running your deal and the numbers up front, yes. Owners and users in western Oakland County and nearby who want a smaller, hands-on brokerage that also manages property. Talk to both before you decide.
Does ICON sell businesses as well as buildings?
Yes. We sell operating businesses on their own or together with the real estate. Business acquisitions and sales.
Where does this comparison come from?
From Insite Commercial's own public website (insitecommercial.com), checked 2026-10-30. We did not call for quotes. "Not published" means we looked and did not find it. Prices, people and terms change, so check with each firm.