ICON vs Colliers (Detroit office). A fair look, side by side.

Comparing Colliers (Detroit office) with other commercial real estate brokers in Metro Detroit? Here is what each firm does, where its office is, and who each one fits best, taken from their own public websites.

Ask for a valuation Call Joseph · 586-331-6211 See ICON's offerings

§ 01Who they are

About Colliers (Detroit office).

A global commercial real estate services firm whose Detroit-area brokers handle leasing, sales, investment sales and landlord and tenant representation. Its Metro Detroit office is at 400 W 4th Street, Suite 350, Royal Oak, MI 48067. Founded 1898.

On its website it describes itself this way: Company-wide: operations in 70+ countries, $6B annual revenue and $110B in assets under management, per its About page.

From colliers.com (opens in a new tab), checked 2026-11-05. Prices, people and terms change, so check with Colliers (Detroit office) before you decide.

§ 02Side by side

ICON and Colliers (Detroit office), compared.

"Not published" means we looked on their website and did not find it. We did not call for quotes.

Topic	ICON Commercial Experts	Colliers (Detroit office)
Who they are	A 4-person commercial team, the commercial division of ICON Realty Experts, a licensed Michigan brokerage.	A global commercial real estate services firm whose Detroit-area brokers handle leasing, sales, investment sales and landlord and tenant representation.
Metro Detroit office	33483 Woodward Ave, Birmingham, MI 48009	400 W 4th Street, Suite 350, Royal Oak, MI 48067
Size	Four people: Joseph Jazrawi, Dylan Jajo, Jerry Nahhas and Fanar Ayar. You deal with them directly.	Company-wide: operations in 70+ countries, $6B annual revenue and $110B in assets under management, per its About page.
Services	Investment Sales, Landlord Representation & Leasing, Tenant Representation, Business Acquisitions & Sales, Development & Land.	Landlord representation and agency leasing, Tenant representation, Sales, Investment sales, Capital markets, Valuation, Tenant retention, Asset management, Property management, Tax appeal, REO coordination and receivership.
Property types	Retail, Office, Industrial, Multifamily, Land / Build-to-Suit, Business for Sale, Restaurant / QSR, Car Wash.	Office, Industrial / R&D, Retail, Mixed-use, Land, Hotels, Multifamily.
Markets	Wayne, Oakland and Macomb counties: 31 cities, from Birmingham to Rockwood.	Southeastern Michigan, Metro Detroit, Michigan offices named on its site: Ann Arbor, Birmingham, East Lansing, Grand Rapids, Holland, Royal Oak, Traverse City, Global platform.
Investment sales	Off-market retail centers, industrial, multifamily, car washes and QSRs, underwritten with the cap rate, NOI and pro forma.	Yes: several Detroit-area brokers list investment sales among their specialties.
Leasing and tenant rep	Landlord leasing (including pre-leasing new construction) and tenant searches with comps and offers.	Yes: its Detroit Office Agency Team focuses on landlord representation and leasing.
Business sales	Yes. Operating businesses on their own or with the real estate.	Not published
Listings with the numbers	Yes. Every offering page leads with its numbers: the price, and the NOI and cap rate for income property. Off-market addresses follow an NDA.	Yes, public property pages: some Michigan sale listings state a cap rate (for example a dual-tenant restaurant building in Detroit marked at an 8 percent cap). Asking price display was not confirmed in this check.
Off-market deals	Yes. An off-market list gets deals before they go public.	Not published
Published fees	Not published. Ask Joseph on 586-331-6211.	Not published
Local or national	Local independent, based in Birmingham. Part of the ICON family with ICON Residential and M1 Title Agency.	National firm with a Detroit office

§ 03Who fits where

Who each one fits best.

Colliers (Detroit office)

Owners and occupiers who want a global firm with many property-type specialists and offices across Michigan.

ICON Commercial Experts

Owners, investors, tenants and operators in Wayne, Oakland and Macomb counties who want one small team, a direct line to the person running the deal, and the price, NOI and cap rate before they ask.

Ask for a valuation Call Joseph · 586-331-6211

§ 04Questions

ICON vs Colliers (Detroit office): questions.

What is the difference between ICON Commercial Experts and Colliers (Detroit office)?

Colliers (Detroit office): A global commercial real estate services firm whose Detroit-area brokers handle leasing, sales, investment sales and landlord and tenant representation. ICON is a four-person Birmingham team that sells, leases and underwrites commercial property across Wayne, Oakland and Macomb counties and shows the price, NOI and cap rate on every offering.

Is ICON a good Colliers (Detroit office) alternative in Metro Detroit?

If you want one small local team, a direct line to the person running your deal and the numbers up front, yes. Owners and occupiers who want a global firm with many property-type specialists and offices across Michigan. Talk to both before you decide.

Does ICON sell businesses as well as buildings?

Yes. We sell operating businesses on their own or together with the real estate. Business acquisitions and sales.

Where does this comparison come from?

From Colliers (Detroit office)'s own public website (colliers.com), checked 2026-11-05. We did not call for quotes. "Not published" means we looked and did not find it. Prices, people and terms change, so check with each firm.

§ 05More comparisons

Other firms we compare.

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